The Ford Maverick compact pickup truck is Ford’s lowest priced model.
Ford has shared that Maverick customers are younger, with more than a third of them under 44 years old, and more diverse. Interestingly, 60% of Maverick buyers are new to Ford and 80% of Maverick buyers are new to the truck segment.
Ford says Maverick is made for people who never knew they needed a truck.
Get more information and details about the Maverick here.
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